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Moments of Victory Pan Am/Parapan Am Toronto2015 Spot

Here are some stills and behind the scenes from the 'Moments of Victory' spot for TORONTO 2015 Launching today at 6:45 at the Nathan Phillips Square, Toronto, Canada. The filming and branding of this project has been our passion fodder for the last few months. This was our last piece for the Pan Am / Parapan Am Games TORONTO 2015. The idea being - Victory just like life, comes in many packages. Here's to celebrating every victory big and small and the journeys we take to get to them.

We have been fortunate enough to be a part of this ride and have met such amazing people on this journey over the last few years. It started with a phone call from Rob Daly in 2012 while I was doing festival runs for Calcutta Taxi that ended up being a part of this adventures. Met amazing visionaries like Don ShipleyIris NemaniKristina Molloy and so many many more. Many congrats to the amazing Jennifer Stein for spearheading the awesome Victory Celebrations every night at the Nathan Phillips Square at 7pm. Thank you Jen for your trust and friendship!!! Also BIG shout out to the team! 


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Our Pan Am spot launching the games at the sky dome (Roger's centre) in front of 45k ppl

Wanted to share this Video of a packed Skydome (45,000 ppl) watch our Parapan Spot being showcased at the Opening Ceremony of Panam TO2015 earlier tonight!

Also we completed our last Panam / ParaPan Am TO2015 Project - "Moments of Victory" - To be launched at the Nathan Phillips Square tomorrow evening at 6:55 during the Victory Celebration and every night / same time from then on till the end of the games. TORONTO Friends PLS be there to join in the Celebrations. Will put updates, details and tags in the next few hours.

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'Music Is My Answer' - Mustafa the Poet - BOSE Soundlink

Earlier this week we worked with a prolific 18 year old poet Mustafa Ahmed - Brother you give us all hope! Just wanted to share some pics and our gratitude towards Mustafa and his family for welcoming us into their home and their hearts and to Don Shipley for connecting the dots. Thank you Don from Me, Mustafa and our team. 


Thank you
Vik

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Canada's National Ballet School Shoot

Here are some stills from behind the scenes of the Canada's National Ballet shoot. The goal was to have a film that made Ballet accessible. Its main purpose was to have this classic dance form loose its elitism and to share the joy of dance across demographics. 

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Check it out: Parapan Am athletes get ready

“My idea was to show these athletes as the rock stars they are,” Dasgupta says, “to show them as the standard and for the rest of the world needing to compete to be that.” Read more: http://strategyonline.ca/2014/08/08/check-it-out-parapan-am-athletes-getting-ready/#ixzz3DOZbXWgN

“My idea was to show these athletes as the rock stars they are,” Dasgupta says, “to show them as the standard and for the rest of the world needing to compete to be that.”

Read more: http://strategyonline.ca/2014/08/08/check-it-out-parapan-am-athletes-getting-ready/#ixzz3DOZbXWgN

Here is a link to an article about the Parapan Toronto2015 long format commercial that was launched yesterday - Premiering at the Blue Jays Game (Skydone/Rogers Center), CBC broadcast alongside Pan Am/Parapan's social media outlets. Thought I'd share!

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