“My idea was to show these athletes as the rock stars they are,” Dasgupta says, “to show them as the standard and for the rest of the world needing to compete to be that.”    Read more:  http://strategyonline.ca/2014/08/08/check-it-out-parapan-am-athletes-getting-ready/#ixzz3DOZbXWgN

“My idea was to show these athletes as the rock stars they are,” Dasgupta says, “to show them as the standard and for the rest of the world needing to compete to be that.”

Read more: http://strategyonline.ca/2014/08/08/check-it-out-parapan-am-athletes-getting-ready/#ixzz3DOZbXWgN

Here is a link to an article about the Parapan Toronto2015 long format commercial that was launched yesterday - Premiering at the Blue Jays Game (Skydone/Rogers Center), CBC broadcast alongside Pan Am/Parapan's social media outlets. Thought I'd share!

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